Leander Chamber of Commerce President Bridget Brandt talks with us about the annual Old Town Street Festival in Leander with a local business focus. The festival is taking place on Saturday, June 7th from 11am to 10pm at 100 N. Brushy St. The 5K check-in begins earlier at 9:30am. Lioness Books will be there all day long with our shelves stocked and ready to celebrate!
Even as Leander’s population continues to soar, local businesses still struggle to gain exposure. Whether that’s due to the wide geographical spread of the city, or the obvious difficulty of growing a business in the early days, the Old Town Street Festival (OTSF) brings an astonishing amount of recognition—and the Leander Chamber of Commerce makes it a point to put local businesses at the forefront.
The OTSF began 11 years ago as a community catalyst idea. “We wanted to do something that would put Leander on the map,” says Bridget Brandt, President of the Leander Chamber of Commerce. “We wanted something that helped small businesses. At that time, and even today, getting awareness in Leander is very tough for small businesses.”
Businesses from all over Texas flock to take part in the OTSF every year, but the Chamber keeps a local focus and gives preference to those from Leander. “We are very intentionally creating local shopping,” says Brandt. “You’ll see a ton of local food vendors, breweries, and wineries when you come to the festival. It’s local vendors that provide the petting zoo, the rides, and local artists do the sidewalk chalk. All of those things are really curated to create a local feel and expose you to things that maybe you didn’t know existed before.”
The importance and value of community events like the OTSF for small businesses is not solely about the money—it truly comes down to awareness. “100% of the proceeds go back to the local businesses for the 5K through the work that the chamber does in our community,” says Brandt. “Last year we put $1.2 million back into the pockets of our local businesses. And that is a conservative number, because not all of the vendors share their sales with us. It is probably more like $2.5. On a bad year—if the weather is bad—we’ll see 10,000 people come. If the weather’s good, we’ll see 20 to 30 thousand people. So even on a bad year, that’s 10,000 new people that didn’t know your business existed before and have now seen it. If even 500 of those people become customers, you have made an incredible change. That’s sort of what [the OTSF] creates and that’s the goal. Awareness in those early stages of your business is so critical to helping you grow.”
At the OTSF, there’s no age limit for generating recognition of your work—kid entrepreneurs are welcomed and encouraged to participate. The Chamber offers free registration and sets up a tent for kids with businesses to sell their products. The only criteria is that it has to be a kid-owned business with their own product and handiwork. “Over the years, probably 30 to 40 different kid businesses come through the festival and grow,” says Brandt. “It’s a great way for them to get experience with actually selling whatever their product is. That ability to interact with customers and create exchanges of conversation and exchange money are really good soft skills that are impossible to learn in any other way but the real world. I love to go to that tent and see all the kids talking to their consumers. It’s a really nice way to help the kids of Leander grow.”
Over 11 years time, the OTSF has expanded exponentially—in both attendance and size. Today, the festival has the 5K, a wide variety of food and beverage vendors, rides, a petting zoo, live music, and more. “It has grown substantially, but it is representative of the growth of Leander,” says Brandt. “Every single thing about the festival is money going back into our local community. It really is the perfect storm of a local event.”
The best way to support the OTSF and the local businesses involved is to simply show up. With no entry fee and free parking at Leander ISD and around Old Town, getting in and out of the festival is accessible and uncomplicated. “Bring your kids, bring your dogs, and come do all of the fun things that make Leander great!”
