Local Businesses Boom at Old Town Street Festival
Ainsley Shaw • May 19, 2025

Leander Chamber of Commerce President Bridget Brandt talks with us about the annual Old Town Street Festival in Leander with a local business focus. The festival is taking place on Saturday, June 7th from 11am to 10pm at 100 N. Brushy St. The 5K check-in begins earlier at 9:30am. Lioness Books will be there all day long with our shelves stocked and ready to celebrate!


Even as Leander’s population continues to soar, local businesses still struggle to gain exposure. Whether that’s due to the wide geographical spread of the city, or the obvious difficulty of growing a business in the early days, the Old Town Street Festival (OTSF) brings an astonishing amount of recognition—and the Leander Chamber of Commerce makes it a point to put local businesses at the forefront.


The OTSF began 11 years ago as a community catalyst idea. “We wanted to do something that would put Leander on the map,” says Bridget Brandt, President of the Leander Chamber of Commerce. “We wanted something that helped small businesses. At that time, and even today, getting awareness in Leander is very tough for small businesses.”


Businesses from all over Texas flock to take part in the OTSF every year, but the Chamber keeps a local focus and gives preference to those from Leander. “We are very intentionally creating local shopping,” says Brandt. “You’ll see a ton of local food vendors, breweries, and wineries when you come to the festival. It’s local vendors that provide the petting zoo, the rides, and local artists do the sidewalk chalk. All of those things are really curated to create a local feel and expose you to things that maybe you didn’t know existed before.”


The importance and value of community events like the OTSF for small businesses is not solely about the money—it truly comes down to awareness. “100% of the proceeds go back to the local businesses for the 5K through the work that the chamber does in our community,” says Brandt. “Last year we put $1.2 million back into the pockets of our local businesses. And that is a conservative number, because not all of the vendors share their sales with us. It is probably more like $2.5. On a bad year—if the weather is bad—we’ll see 10,000 people come. If the weather’s good, we’ll see 20 to 30 thousand people. So even on a bad year, that’s 10,000 new people that didn’t know your business existed before and have now seen it. If even 500 of those people become customers, you have made an incredible change. That’s sort of what [the OTSF] creates and that’s the goal. Awareness in those early stages of your business is so critical to helping you grow.”


At the OTSF, there’s no age limit for generating recognition of your work—kid entrepreneurs are welcomed and encouraged to participate. The Chamber offers free registration and sets up a tent for kids with businesses to sell their products. The only criteria is that it has to be a kid-owned business with their own product and handiwork. “Over the years, probably 30 to 40 different kid businesses come through the festival and grow,” says Brandt. “It’s a great way for them to get experience with actually selling whatever their product is. That ability to interact with customers and create exchanges of conversation and exchange money are really good soft skills that are impossible to learn in any other way but the real world. I love to go to that tent and see all the kids talking to their consumers. It’s a really nice way to help the kids of Leander grow.”


Over 11 years time, the OTSF has expanded exponentially—in both attendance and size. Today, the festival has the 5K, a wide variety of food and beverage vendors, rides, a petting zoo, live music, and more. “It has grown substantially, but it is representative of the growth of Leander,” says Brandt. “Every single thing about the festival is money going back into our local community. It really is the perfect storm of a local event.”


The best way to support the OTSF and the local businesses involved is to simply show up. With no entry fee and free parking at Leander ISD and around Old Town, getting in and out of the festival is accessible and uncomplicated. “Bring your kids, bring your dogs, and come do all of the fun things that make Leander great!”

A person signing a book at a table in a bookstore. Shelves of books in the background.
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An independent bookstore supports local authors and artists by featuring their work, hosting signings, and helping them connect with readers. We give artists space to showcase their creations and organize events that bring people together. This article explores how independent bookstores support local authors, artists, and communities, strengthen the economy, uplift new voices, and offer experiences that large retailers can't match. Why Independent Bookstores Are Vital to Local Communities Libro.fm's reported growth in 2025 points to a renewed interest in supporting community-rooted bookstores. Independent bookstores act as anchors for neighborhood connection, creativity, and learning. Unlike large retailers, we are locally owned and community-driven, often reflecting the values, voices, and interests of the people we serve. An independent bookstore supports local authors by creating direct pathways between creators and readers. Key local bookstore economic contributions include: Offering curated selections based on local readership Creating safe, inclusive spaces for dialogue and exploration Hosting events that foster education and cultural literacy Supporting local talent, ensuring an independent bookstore supports local authors and artists, is visible and impactful Platforms like Libro.fm further expand this independent bookstore community impact by offering audiobook options that directly support independent bookstores. Instead of defaulting to large corporate platforms, Libro.fm lets customers choose a local bookstore to support with every audiobook purchase . This partnership model helps preserve neighborhood bookstores' financial independence and gives readers a conscious alternative to support the voices and spaces we value. How Lioness Books Supports Local Authors and Creators Lioness Books was founded with a clear mission: to elevate local voices and make books more accessible across the community. As a mobile used bookseller , it meets readers where they are and makes space for authors whose work reflects regional experiences and diverse perspectives. Here’s how Lioness Books leads in independent bookstore supports local authors: Featuring self-published and small-press authors on mobile shelves Offering book placement without the barriers typical of large distributors Promoting local titles at pop-ups and markets across the region Collaborating directly with writers to understand and represent their work Local creators gain visibility, credibility, and sales opportunities they might not access through traditional outlets. Readers benefit from authentic, relevant stories they can’t find on algorithm-driven platforms. Top Events at Independent Bookstores That Boost Local Engagement Community events are a key part of how an independent bookstore supports local authors and deepens engagement. These gatherings offer more than marketing; we build relationships and foster shared learning. Common high-impact events include: Author Readings and Book Signings : Introduce new voices and connect readers with the people behind the stories Writing Workshops : Offer skill-building and peer feedback in a supportive environment Local Book Fairs : Showcase multiple authors and artists in one accessible space Themed Book Clubs : Encourage community discussion around local or underrepresented narratives Lioness Books curates events that match the interests of each neighborhood it serves. Whether through a weekend market or a library partnership, these experiences bring books to life. The Economic Impact of Independent Bookstores on Local Communities Every dollar spent at an independent bookstore stays in the local economy longer. Unlike large retailers, these businesses reinvest their revenue into their communities by hiring locally, sourcing from nearby vendors, and partnering with other small enterprises. Key economic benefits:  Job Creation : Supporting employment for local staff, authors, and artists Local Spending : Encouraging more money to circulate within the community Small Business Growth : Offering shelf space or collaboration to other local entrepreneurs When an independent bookstore supports local authors, it’s part of a broader system of economic empowerment. Mobile models like Lioness Books extend this impact by reaching communities that may not have access to brick-and-mortar literary spaces . How Independent Bookstores Create Unique Customer Experiences Independent bookstores stand out by making the book-buying experience personal, meaningful, and reflective of the local community. At Lioness Books, each pop-up shop is curated for the neighborhood, drawing on local interests and seasonal themes that show how an independent bookstore supports local authors through intentional selection. Elements of a unique experience include: Personalized Recommendations : Staff and owners often know their readers and can suggest titles that fit their interests Community-Centered Curation : Inventory reflects regional authors, issues, and artistic movements A Welcoming, Low-Pressure Environment : Visitors are encouraged to browse, ask questions, and linger This personalized approach builds long-term loyalty. It also supports discovery, introducing readers to local authors and artists they might never find through major online platforms. The Role of Independent Bookstores in Supporting Local Artists Beyond books, independent bookstores play a vital role in elevating local visual artists, illustrators, and makers. By offering space to display or sell creative work, we help artists gain exposure and connect with new audiences. How Lioness Books contributes: Partnering with visual artists for cover design, bookmarks, and promotional materials Featuring local artwork at pop-up events Creating collaborative storytelling opportunities between writers and visual artists This integrated support reinforces the cultural importance of independent bookstores that support local authors and creative communities alike. It turns each visit into a multidimensional experience. Why Supporting Independent Bookstores Matters for Your Community Supporting independent bookstores is an investment in your community’s cultural and economic future. These stores preserve access to diverse stories, encourage lifelong learning, and create spaces that reflect your neighborhood’s unique character. Why it matters: Literacy and Education : Offering affordable, relevant books for all ages Cultural Representation : Uplifting local voices and marginalized perspectives Community Resilience : Strengthening local economies and relationships When you choose an independent bookstore that supports local authors, you’re helping to shape a literary ecosystem rooted in authenticity, accessibility, and care. How Community Engagement at Lioness Books Drives Long-Term Success Lioness Books succeeds by building strong, local relationships through a community-first approach that shows how an independent bookstore supports local authors in real, measurable ways. Here’s how that community engagement with independent bookstores translates into long-term success: Consistent Local Presence: Lioness Books brings books directly to neighborhoods, schools, markets, and community events, meeting readers where they are while reinforcing how an independent bookstore supports local authors beyond a traditional storefront. Responsive Feedback Loops: Customer and author input directly shapes inventory, event programming, and partnership decisions, ensuring offerings stay relevant. Support for Local Talent: Through visible, accessible promotion and collaboration, Lioness strengthens the ecosystem of support for independent bookstores, local authors, and creators. Trust-Building Through Repetition: Familiarity builds loyalty. When readers see Lioness show up regularly with thoughtful recommendations and local titles, they return, and they tell others. Sustainable, Values-Driven Growth: Rather than chasing trends, Lioness focuses on steady, community-aligned growth. This creates a strong foundation for lasting impact. Lioness Books proves that when bookstores put people first, loyalty follows. With each pop-up, partnership, and conversation, it demonstrates what a meaningful independent bookstore supports local authors and achieves for readers and communities alike. Support Local Stories and Be Part of Your Community’s Literary Future Independent bookstores thrive when communities engage with them. By visiting Lioness Books, attending local events, sharing the work of regional authors, or simply spreading the word, you help strengthen a bookstore model built on trust, access, and local impact. Your involvement shows how an independent bookstore supports local authors, ensuring that meaningful stories continue to find their readers, right where they belong. See Where Lioness Books Is Popping Up Next Frequently Asked Questions 1. How do independent bookstores support local authors and artists? Independent bookstores support local authors and artists by featuring their books in-store and online, hosting readings and signings, and promoting their work through curated recommendations. We provide access to audiences that authors may not reach otherwise and help build long-term visibility within the community. 2. Why do Indie Bookstores' author events matter to the community? Indie bookstores' author events reflect the identity and needs of the neighborhoods they serve. They create spaces for connection, offer educational and cultural programming, and support the local economy by reinvesting revenue into nearby businesses, authors, and artists. 3. What events help bookstores engage local artists? Events such as art shows, collaborative exhibits, live painting sessions, and cross-disciplinary showcases (e.g., poetry readings paired with visual art) give artists visibility and create engaging experiences for visitors. These events strengthen connections between the creative community and the public. 4. How can bookstores drive community growth? Bookstores foster community growth by supporting literacy, promoting local talent, creating inclusive gathering spaces, and generating economic activity through local partnerships. Their presence contributes to a culturally vibrant, economically resilient community. Key Takeaways Independent bookstore support for local authors creates visibility, access, and long-term opportunity for emerging voices. Events and curated offerings help bookstores connect communities through shared stories and creative expression. Local economic impact grows when bookstores source from and collaborate with nearby writers, artists, and vendors. Platforms like Libro.fm extend support by giving audiobook listeners a way to support independent bookstores. Community-centered models, like Lioness Books, build trust, loyalty, and sustainable relationships. Supporting indie bookstores is an investment in education, culture, and local resilience.
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Find the perfect read for every book lover on your list with our curated Holiday Gift Guide! We have taken the time to highlight some show stopping presents to make your shopping a breeze. Shop small and support your local bookstore this holiday season by purchasing gifts through our Bookshop and Libro sites. View our entire selection of December book recommendations in physical and E-book format here and audiobooks here . From all of us at Lioness Books, thank you for supporting small businesses and Happy Holidays! For the Romance Devotee
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Local author Cassidie Salley talks with us about her new gothic fantasy novel, Vanish in the Ambre . We spoke with Salley previously back in April about her book After the Light Died , and are now hosting her Book Launch Party at Wildfire Park in Leander on October 24th from 5pm to 9pm! There will be trick or treating, live music, and a food truck. Come in costume to receive a free Lioness Books tote bag! AS: Tell us about your new gothic fantasy book “Vanish in the Ambre”! CS: “It’s set in modern-day Texas, in a town called Trickem (based on the real-life town of Trickham!). All sorts of witches and fantastical creatures live there, but the town’s largest population is their infestation of ghosts. Our main character, Becca Newman, is a necromancer, specializing in reviving people’s pets and familiars. She’s on the job one day reviving a familiar when she stumbles upon a secret she wasn’t supposed to find.” AS: Do you have any favorite moments from the book—or writing it—that you can share with us? CS: “At the very beginning of the book is a chapter where Becca goes to the movies and a ghost interrupts her watching. That was the first time this story really clicked for me, trying to merge the modern-day teenager just trying to hang out with a deep and dark haunting. I spent the rest of the book trying to chase that energy I found in that one chapter.” AS: What messages or sentiments do you hope readers will take away from your book? CS: “While this is a very silly and (hopefully) funny book, a lot of its deeper themes are about grief and loneliness. Losing yourself after a traumatic event, losing friends and wondering what happened, trying to find yourself but still being labeled an outsider…all of this stuff is hard, and unfortunately a lot of young people can relate to it. While Becca is certainly not perfect, she is unapologetically herself. She’s alone because of it sometimes. Then one day, people who appreciate that about her start gravitating towards her. If there’s one thing I want people to take away from this book, it’s to not be afraid to be yourself even in the midst of grief and loneliness, because the right people will find you. If there’s another thing I want them to take away, it’s to not be afraid of being vulnerable in that grief, because sometimes that’s the only way to heal.”